About NPD

Why did I starte No Path Defined?

Well it comes down to two very specific moments.

Last year I was training for a 35 minute 10k. I put in months of training. As race day got closer I wanted to be wearing kit that matched the effort I had put in and would help me feel my best and most confident on race day. 

I had the exact outfit in my head. So I set about trying to find it.

Everything I found was either insanely expensive or affordable but just not quite special enough, not very premium. So I turned up on that start line wearing what I already owned and I did not feel the way I wanted to feel after all that training.

Then I got back into triathlon after six years away from the sport. I went to my wardrobe to find my old kit and let’s just say it was a little snug. I took myself shopping for new cycling kit and hit the exact same wall. Either way out of budget or just flat and uninspiring.

I was facing the exact same problem for the SECOND time. 

So I’ve taken matters into my own hands.  I’ve decided to try fix it. Creating a brand with a genuine premium feel but without that premium price tag. That is No Path Defined.