Founders capsule

We are creating running and cycling apparel for people who want to wear nothing but the best quality kit without breaking the bank. 

At No Path Defined, we pride ourselves on doing things differently.

We focus on a premium feel and streetwear inspired design. Built to support your body, wherever you are in your journey.  Whether you are just starting out on your fitness journey or chasing another epic PB.

No Path Defined is for everyone. Because we believe, looking good should never depend on how fast you can run or how far you ride.

Style should't be a luxury

The story behind No Path Defined

Last year I was training for a 35 minute 10k. I wanted kit that matched the effort I had been putting in. Everything I found was either way out of my budget or just quite bland and uninspiring.

I turned up on race day in an outfit I already owned. I did not feel the way I hoped I would at the start line. 

Then I got back into triathlon after six years away from the sport. Went shopping for new cycling kit and you guessed it I hit the exact same wall all over again.  Two separate occasions yet I faced the exact same problem.

So, I decided to fix it myself.

No Path Defined is for all athletes who are done choosing between quality and price. Who want luxury quality without the premium price tag.

Welcome. This is just the beginning of a very exciting journey.

Become part of something really special.